Название: Building DIY Websites For Dummies
Автор: Jеnnifеr DеRоsа
Издательство: For Dummies
Год: 2024
Страниц: 384
Язык: английский
Формат: epub (true)
Размер: 13.9 MB

Create an attractive website that draws in visitors – no coding required! There's more to building a website than just picking a theme and dropping in text and images. Creating a site that attracts visitors and turns those visitors into customers requires some professional insight and a few tips and tricks. Building DIY Websites For Dummies guides non-designers through the steps of creating an attractive and effective website using today's top web-based tools. This book helps you launch or improve your website designed to boost your entrepreneurial endeavors, small business, or personal passion. With this easy-to-follow Dummies guide, you can skip learning the complicated coding that runs a site and focus on the parts that attract visitors (and search engines). Grab this book and get expert insight on how to craft a usable design, create site content, improve site findability, and convert browsers into buyers.

Название: Speed Metrics Guide: Choosing the Right Metrics to Use When Evaluating Websites
Автор: Маtthеw Еdgаr
Издательство: Apress
Год: 2024
Страниц: 246
Язык: английский
Формат: pdf
Размер: 10.1 MB

Faster websites offer a better user experience and typically have higher conversion rates. It can be challenging to know where to invest to meaningfully improve a website's speed. Investing correctly to improve speed starts with understanding how to correctly measure speed and knowing how to use those measurements to identify the biggest opportunities. Speed Metrics Guide helps marketers, SEOs, business leaders, designers, and everybody else involved in website performance select the right metrics to use to optimize their website's speed. Each chapter examines a specific metric, discusses what it measures, why the metric matters and what tactics will help improve that metric. Speed reports can be difficult to understand with so many metrics available. TTFB, FCP, LCP, TBT, or TTI might be slow, but what do these acronyms represent about website speed? The harder question to answer is what actions should be taken if a metric is slower than it ought to be? If multiple metrics are slower than they ought to be, which metric should be improved first to have the greatest impact? Answering these questions requires not only understanding what the metric represents but also understanding how each metric relates to the bigger picture of website loading.

Название: SEOBOOK. Большая книга о современном продвижении сайтов
Автор: Koмaндa 1РS
Издательство: 1PS
Год: 2024
Страниц: 1064
Язык: русский
Формат: pdf
Размер: 57.7 MB

Вывести свой сайт в ТОП – цель каждого владельца веб-сайта. Ведь так можно решить основные задачи бизнеса: продать товар, найти клиентов, которые закажут услуги, привлечь трафик на свой портал и в будущем зарабатывать на размещении рекламы и не только. Каждый хочет обойти своего конкурента и занять первые строчки поисковой выдачи, но как это сделать, знают далеко не все. Создать сайт и сидеть сложа руки, надеясь, что ваш клиент сам придет, уже не получится. Время идет, интернет развивается, алгоритмы поисковых систем меняются, а с ними меняются и требованиям к оптимизации сайтов, которые влияют на их продвижение. Эта книга – кладезь знаний, которые мы накопили за все время работы, и сейчас решили поделиться ими со всеми, кто ее открыл. В одной книге мы представили всю самую важную информацию, которую по крупицам собирали несколько лет, все методы проверены нами на практике и доказаны успешными портфолио наших клиентов. Если вы еще не в ТОПе, если еще думаете, с чего начать продвижение своего сайта, эта книга именно для вас, предлагаем, не задерживаться и начать знакомство с основами продвижения прямо сейчас.

Название: The Art of SEO: Mastering Search Engine Optimization, 4th Edition (Final Release)
Автор: Eric Enge, Stephan Spencer, Jessie Stricchiola
Издательство: O’Reilly Media, Inc.
Год: 2023
Страниц: 775
Язык: английский
Формат: pdf (true)
Размер: 31.0 MB

Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this fourth edition prepares digital marketers for 2023 and beyond with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape, including how generative AI can be used to support SEO and SEO-related tasks. Search engine optimization (SEO) is a field that remains little understood by most organizations. To complicate matters more, SEO crosses over between marketing and technical disciplines, so it’s not even clear where it should sit in most organizations. Yet, a successful SEO program for your website is often one of the highest-ROI activities an organization can decide to invest in. We wrote this book to demystify this ever-changing, everevolving landscape. This latest edition is a complete revamp of the third edition of The Art of SEO, which was published in 2015. It covers all of the latest aspects of SEO, including EEAT and the impact of generative AI (ChatGPT, Google Bard, Bing Chat, Claude, etc.).

Название: SEO 2023: Learn search engine optimization with smart internet marketing strategies. Expanded & Updated – 2023 Edition
Автор: Adam Clarke
Издательство: Simple Effectiveness Publishing
Год: 2023
Страниц: 246
Язык: английский
Формат: pdf
Размер: 10.2 MB

Learn SEO and rank at the top of Google with SEO 2023—beginner to advanced! No matter your background, SEO 2023 will walk you through search engine optimization techniques used to grow countless websites online, exact steps to rank high in Google, and how get a ton of customers. One of the most comprehensive SEO optimization and Internet marketing books ever published—now expanded and updated—of all best-selling SEO books, this is the only one with everything you need.

Название: The Art of SXO: Placing UX Design Methods into SEO Best Practices
Автор: Zuzanna Kruger
Издательство: Apress
Год: 2023
Страниц: 262
Язык: английский
Формат: pdf
Размер: 10.2 MB

Search Experience Optimization (SXO) is a fast growing field that combines the disciplines of Search Engine Optimization (SEO), Conversion Rate Optimization (CRO) and User Experience (UX) Design. It’s a holistic approach to creating websites that are not only optimized for search engines and bots, but for users too, a highly effective method of converting a websites visitors into customers and subscribers, leading some to think of it as SEO 2.0. The Art of SXO aims to be a comprehensive guide to this emerging field, explaining what it is, how it works, and how to use it to improve search rankings, increase conversions rates, and ultimately grow a company's revenue. This guide will be packed with tips, tricks, and tactics making it an essential resource for anyone looking to get the most out of their search traffic. For Web developers and UX designers, technical SEO specialists, digital marketers and business owners who may have a basic understanding of SEO, CRO, UX design and core digital marketing concepts, but are looking to take their practices to the next level with SXO.

Название: The Art of SEO: Mastering Search Engine Optimization, 4th Edition (8th Early Release)
Автор: Stеphаn Sреnсеr, Еriс Еngе, Jеssiе Striссhiоlа
Издательство: O’Reilly Media, Inc.
Год: 2023-04-25
Страниц: 377
Язык: английский
Формат: epub
Размер: 29.9 MB

Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this fourth edition prepares digital marketers for 2022 and beyond with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape. Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.

Название: How To Get To The Top of Google: The Plain English Guide to SEO
Автор: Тim Саmеrоn-Кitсhеn
Издательство: Independently published
Серия: Digital Marketing by Exposure Ninja
Год: 2023
Страниц: 244
Язык: английский
Формат: pdf, azw3, epub, mobi
Размер: 17.5 MB

Revised and updated for 2023 — now with FREE downloadable checklists. Become one of the 10,000+ business owners and marketers who have used this bestselling no-nonsense SEO book to increase their rankings and sell more.Whether you’ve dabbled in Search Engine Optimisation (SEO) and been disappointed with the results, a complete SEO newbie looking for a large slice of the ranking pie or you’re a seasoned professional looking to stay up to date with the best SEO practices, this book is for you.

Название: The Art of SEO, 4th Edition (Early Release)
Автор: Stephan Spencer, Eric Enge, Jessie Stricchiola
Издательство: O’Reilly Media, Inc.
Год: 2021-11-19
Страниц: 149
Язык: английский
Формат: epub
Размер: 22.6 MB

Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this fourth edition prepares digital marketers for 2022 and beyond with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape. Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.

Название: Продвижение YMYL сайтов. Практическое руководство по YMYL и E-A-T (v.1.3.5)
Автор: DrMax
Издательство: Интернет-издание
Год: 2020
Страниц: 136
Язык: русский
Формат: pdf
Размер: 10,1 MB

Эта книга посвящена проблемам продвижения YMYL-проектов. Как известно, сегодня уже более 70% всех тематик Google стал считать YMYL-сайтами. К ним Google предъявляет повышенные требования, что крайне затрудняет их продвижение, а недостаточно качественные сайты — выпадают из выдачи. Новая книга поможет привести ваши сайты в соответствие с высокими требованиями к качеству Google, восстановить трафик на «выпавших» сайтах и нарастить на сайтах, еще не затронутых обновлениями Google.